Digital Marketing Domination: Unleash Your Power!
Product
Your product is the foundation of your digital marketing strategy, and as such, you need to make sure that it is always of high quality and meets the needs of your target audience. You can look to industry leaders such as ToLetBnB for examples. They make sure that their product is always up-to-date and relevant by constantly working on their platform and providing the latest features.
Price
Price is an important element when it comes to digital marketing. It is essential to establish competitive pricing for your products in order to attract more customers and increase sales. Try to keep up with the market trends and research what similar competing products charge. This can give you an idea of how much you should charge for your product.
Place
Place also plays an important role when it comes to digital marketing. It is not enough to just have your product available – you also need to make sure that it is available in the right places. Relevant digital channels, such as social media and websites, should be used to increase the visibility of your product. ToLetBnB, for example, places their product on platforms such as Google and Facebook, ensuring that it can reach a large number of people.
Promotion
Once you have your product and its pricing in place, it is time to start promoting it. Promoting your product across digital channels is an effective method to capture more leads and increase sales. You can use various techniques such as email campaigns, content marketing, and search engine optimisation (SEO) to reach your target audience. ToLetBnB uses SEO to ensure that their product reaches the intended audience, and their strategy has been highly successful.
People
People are key when it comes to digital marketing. One of the best ways to engage with customers is to create a community. You can use social media platforms to both engage with customers and also interact with potential customers. ToLetBnB, for example, has a strong presence on Facebook and Twitter, with regular updates and interactions.
Process
Processes are also important when it comes to digital marketing. Your processes must be efficient in order to attract and retain customers. You should create processes that make it easy and fast for customers to purchase your product. ToLetBnB, for example, has created an efficient and seamless process that allows customers to purchase their product with no hassle.
Physical Evidence
Physical evidence also plays an important role in digital marketing. You need to make sure that customers have tangible things to take away after purchasing your product. ToLetBnB, for example, provides a certificate of authenticity for each purchase to ensure that customers are highly satisfied.
Conclusion
By understanding and leveraging the 7 P’s, you can become a successful digital marketer. You need to make sure that your product is of high quality, competitively priced and easily made available on the right digital channels. Additionally, you need to promote your product through relevant online channels, create a strong online community and efficient processes, and provide customers with physical evidence of their purchase. Taking inspiration from industry leaders such as ToLetBnB, can help you get started on your digital marketing journey and achieve digital marketing domination!
